Francine Watkins has done it all – from door to door, to distributorship to department head. She started out part-time in direct
sales and rose to top ten sales manager in the Northeast. She and her husband were awarded a distributorship and were
consistently in the top three in the region. She was offered a position as sales trainer with the same Fortune 500 Company and
rose to VP of Educational Services.As the head of the training department, Francine supervised the training for conferences of
over 14,000 attendees. She also supervised corporate training for the nation-wide sales force. Francine co-created an
interactive, in depth, leadership seminar for the distributors of the company and facilitated that four and a half day course in
every state in the U. S, Canada, and Australia. As an independent consultant Francine assisted in the launch of a direct sales
arm of a British Publishing Company. She currently consults with direct sales companies to determine their training needs and
to create customized training to address those needs. Francine has worked closely with sales performers at every level. She
knows them, understands them, respects them, and speaks their language.
info@directsellingedge.com
This book has everything: practical advice and motivational information to get anyone going - and keep them going - STRAIGHT TO THE TOP.
Especially wonderful are Francine's personal stories from her years on the front lines of direct sales. She relates her experiences with wit, wisdom
and humor, all of which makes this book impossible to put down from start to finish.
Stephanie Culp, Author
How to Get Organized When You Don't Have The Time
Selling directly to the customer is a special and subtle art; whether one is just starting out or a seasoned veteran looking for additional tips, From the
Ground UP is an invaluable resource of time and experience-tested advice. Self-guided exercises and sample solutions to real-world problems
round out this superior "how to" book in its field.
John Burroughs
Midwest Book Review
